Over the past month we have been testing, tooling, and tempering with two types of tempting software from Caphyon Ltd: Advanced Web Ranking and Advanced Link Manager.
The software was referred to us by a colleague in
We deal mainly with small businesses that have no idea how to move their page up in Google or Yahoo or Bing. So we help them with that. We change things on their website, move things around, take things out, add things in.
ADVANCED WEB RANKING
AWR is a search engine ranking software. We have used similar programs in the past and it has been extremely helpful. If you've spent 5 minutes searching for SEO software, I'm sure you've run across lots. We've tested a lot, not all of them, but a lot of them, some free some not and I will say this, we have not run across anything as comprehensive and easy to use as Advanced Web Ranking.
Overview of Advanced Web Ranking
When you make changes to your website and you're concerned about Search Engine Optimization (which everyone should be) you want to make sure that your changes will help your website become more search engine friendly. AWR will help you do just that. Basically, you can pick out a vast amount of keywords that you are trying to target on your website using their keyword research tool. Then populate that list and track where your site comes up on google, Yahoo, Bing, or any other search engine around the world. If you make widgets, you can track where your site comes up when someone types in "Blue widgets" or "yellow widgets" or "widgets in my city" or whatever. AWR will keep track of that. Then, you can schedule these ranking reports to run as often as you want. Do you want to see how your site fairs month to month? you can do it, week to week? yep, you can do it.
STEALTHY: AWR is so comprehensive on this, they are able to compute these rankings in seconds while not tipping off Google, yahoo, bing that they are doing it (Search engines don't like it to much and may even penalize you if they catch on). AWR flies under their radar so you don't have to worry about it.
TRACK YOUR COMPETITORS: Did we mention they also can track your competitors' sites? Yeah, a big plus. Often times with SEO you figure something out and someone else figures it out 2 weeks later. With this program it can tell you where your site moves in the Search Engine rankings, and also where your competitors site moves as well, so you can stay one step ahead of them month after month.
HELP!: Advanced Web Ranking is very easy to use as well. Their automated assistant is one click away to explain whatever question you may have. You can be a beginner at SEO and be able to navigate your way about this program. And for the more advanced SEO person, you will be amazing at the power this program contains.
PROJECT MANAGEMENT: It is very easy to jump from project to project as well. When you are juggling 4-5 new clients that you are making reports for and then creating reports to show prospective clients, AWR makes it easy to move from one project to the next. Really we were very surprised at the organization and set up of the program and how it really cuts out a lot of annoying steps that we ran into with other software that we have.
REPORTING: Reports are a breeze. You can make custom reports or stick with the default. When showing clients, you can import your logo and contact information to make the reports look top notch, reflecting upon your company. Some reports are simple and easy to read- great for those clients who want the information now! Other reports are very detailed, they break down where the site has moved from, which search engine likes your site the best, how your competitors fair. Its all very comprehensive and organized well. We really like the reports and show them to many of our clients, both present and future.
You can check out some features of this website ranking software.
We give this program a 5 out of 5 stars. Its ease of use, depth of power, ingenuity and reporting software are stellar. We were blown away at this program and have adopted it into our company's arsenal (something we normally don't do).
ADVANCED LINK MANAGER
Links, Links, Links...
Your site is worthless with out them... Well that may be a bit too strong, but if you want to get found in search engines, then you need to have other sites talking about how cool your site is.
Again, if you sell widgets, it would be great to have a wiki page about your widgets, or how about some reviews on amazon or google about your widgets. Whatever, you need to get some links pointing to your site.
Advanced Link Manager helps with that. ALM is a helpful link popularity tool and link manager tool.
TUTORIAL: ALM has a beginning tutorial that will help the user understand the platform better and be able to navigate around the site. There is always the assistant just a click away to help explain every button, but the tutorial definitely will get you started on the right foot. ALM is a little harder to understand that AWR because of the subject matter. Most people know about Google and keywords, but not a lot of people know about links- even though they are a very important aspect of SEO. That's why we defiantly recommend users to go through the tutorial, it helps a lot.
POWER: This company does not disappoint. They constantly blow our expectations out of the water. We are constantly finding new uses and features available in ALM. From the list of Referrers, broken down by web page to the keyword analysis broken down by page title, links, Img Alts, etc. There is a lot to this program.
FIND LINK PARTNERS: Surprise Feature! This is great, I'm sure many of you have had a hard time finding back links. Where to go, where should you post, keeping up with the posts and then getting frustrated that it took hours to do. This tool is great. It ranks pages so you know which ones you need to get a link on and which sites you will be wasting your time on. You can also analyze your competitors sites and find out which links they are using so you can catch up quicker to your competition-Great feature!
ALM has other great features like a webcrawler that makes a Google & Yahoo Sitemap. The Google maps webpage importer is a key feature to help your company get better listing results locally.
We are very impressed with Advanced Link Manager and would recommend you give this software a try. It is for the more technical SEO clientele, there are some great features and it is a very powerful platform. We give it 5 out of 5 stars!
LINKS: To get a 30 day free trial on either Advanced Web Ranking or Advanced Link Manager, visit www.advancedwebranking.com or www.advancedlinkmanager.com